My posts routinely suggest that life becomes negotiable when we apply some simple scientific principles from negotiation research. But we all know that not everything’s negotiable. The weather (it’s been raining in Maryland for months), our own health (we all face the fickle hand of fate), the state of American politics (nuff said). Some things just can’t be negotiated.
But that doesn’t mean they’re not negotiable!
Indeed, non-negotiable issues often force us to negotiate with ourselves, and those same scientific principles can still make our own intra-individual negotiations more negotiable. To see what I mean, consider the following five principles as they relate to negotiations with ourselves:
- Interests: Negotiation research advises you to ascertain your counterpart’s interests (their underlying needs, desires, and priorities). But in the face of circumstances we can’t control—say the perpetual cloud hanging over my home state—we would all do well to examine our own. Is it in our own interests, long-term, to worry about the weather? Probably not. (See health point above.)
- Integrative solutions: Negotiation research emphasizes that outcomes don’t need to hurt one party to benefit the other. Likewise, we’ve all heard that every cloud has a silver lining. In the case of Maryland’s many clouds, the silver lining has been my ability to focus on writing rather than the many distractions associated with a sunny day. So Mother Nature’s perverse pleasure in raining on me meshes well with my very appropriate pleasure in being productive.
- BATNA: Negotiation research urges to consider your Plan B. In the case of uncontrollable events, that exercise could actually help you realize that the event is a teeny bit negotiable. What’s your alternative to complaining about the political state of our country? Finding a way to get involved and change whatever small corner of it you can, as many people have (recently).
- Ratification: Negotiation research teaches us, when we’re deep in the heart of a contentious negotiation, to step away and think about it before acting rashly. Similarly, people who happen to get all worked up about politicians or entire branches of government often find it useful to consider another topic before taking to Twitter.
- Negotiating in teams: Negotiation research teaches us that two heads are often better than one at the bargaining table. When it comes to life’s uncontrollable and sometimes insurmountable challenges, two heads are surely better than one. Indeed, finding a way to obtain some social support and tackle the non-negotiable together is probably the most productive way to make it negotiable after all.
These are just examples—and perhaps a little tongue-in-cheek—about the relevance of negotiation research for the intra-individual negotiations that often attend non-negotiable events. But the serious point is that many of us are our own toughest negotiation counterparts. Life becomes negotiable when we realize we don’t have to be.
Businesspeople commonly assume that customers’ requests correspond closely to their underlying needs. If he asks for the S version, he must want a sportier (yet costlier) ride. If she asks for a specific species of tree, she must want something beautiful (yet eventually ginormous). The customer is always right! But I’m here to tell you that the correlation between whatever people ask for and whatever they’re actually trying to accomplish—in business and many other arenas of life—is not statistically significant. And appreciating as much can make business (and life) more negotiable.
To see what I mean, imagine a customer in the process of renovating their kitchen—not that I’ve been there. The friendly contractor asks the dutiful customer: Can you please go to this website, take a look, and let me know what type of countertop material you want? Then, the customer dutifully examines the website and comes back to the contractor with a specific request. Quartzite!
Now what will the typical contractor assume? This customer wants something beautiful and durable and doesn’t mind an exorbitant price, not to mention continuous maintenance . But why might that conclusion be mistaken? Consider three reasons:
- The customer doesn’t know what they’re trying to accomplish. It’s a fact. Many people just don’t know what they’re really trying to accomplish, especially when considering a complex, multifaceted, and multidimensional problem like the countertop that will best suit their needs in the long run. So they dutifully examine the website and pick a countertop they think will meet their needs, but it won’t because they haven’t identified those needs very accurately in the first place.
- The customer knows what they’re trying to accomplish but doesn’t know how to accomplish it. Many customers, confronted with a website detailing thousands of countertop options, each with several thousand attributes, simply go into cognitive arrest. They simply can’t fathom the overwhelming volume of information, much less the time involved in considering it all carefully. So they simply select the first one that seems, at first glance, to minimally satisfy whatever bar they’re trying to clear. This tendency, commonly known as satisficing, can easily lead to a suboptimal request even if the customer knows exactly what they’re trying to accomplish.
- The customer knows what they’re trying to accomplish and how to accomplish it but is too afraid to ask. Many customers, facing a busy contractor booked out months in advance, know they would be best served by something cheap. Formica’s what I need! But they’re afraid the contractor will laugh at them, make a haughty snorting noise, or decide the project’s not worth their time. So the customer asks for something better than what they really need. But wait—isn’t that good for the contractor? Any contractor worth their salt knows it won’t be in the long run, when the bills come in or the customer starts talking to friends who really need a contractor to install some quartzite.
So never assume that requests correspond with needs! And don’t think selling is the only context when that assumption falls flat! Spouses, children, and work colleagues have all been known, on occasion, to make requests that correspond loosely with their underlying needs. Anticipating as much can make life negotiable!
I’ve previously advised you, when hiring a contractor, to obtain several quotes. And I’ve so-advised for a specific reason—a reason that most negotiation instructors would fully endorse: because you’ll then have an alternative, providing leverage over the preferred contractor’s price. But I’m here to suggest some less recognized but no less important reasons to engage with multiple parties—reasons that can easily make your contracting more negotiable.
Consider just three:
- You learn about the issue: We’re currently pondering a bathroom renovation and have invited several contractors over to offer their ideas. And simply by talking to several independent parties, I’ve learned all kinds of interesting and esoteric things about bathrooms—from the building codes about medicine cabinets to the standard height of a toe kick (in addition to what a toe kick is). Had I talked to just one party, I would’ve amassed few such nuggets of information—nuggets that will inevitably inform the final decision.
- You hear lots of ideas: You’d think: one bathroom, one set of possibilities. But then you’d be wrong. Each contractor has offered an entirely different vision for the same space, multiple layouts with markedly different advantages and disadvantages. Had I talked to just one party, I might’ve been showering in some awfully strange places or paying to move some awfully expensive pipes.
- You learn about your own preferences: Talk to a neoclassical economist, and they’ll probably tell you that you understand your own preferences. Talk to me, and I can tell you that, if I had any a priori preferences about a bathroom renovation, I had no idea what they were. But in the process of conversing with multiple contractors, I’ve come to develop some rather refined renovation preferences. Slate floor? Only if it’s smoothed. Oval mirror? Looks awfully nice between some rectangular cabinets. Only by talking to multiple parties did I come to understand myself.
So, talking to multiple parties is not just about driving the price down. It’s also about understanding whatever it is you’re negotiating about—as well as yourself. Without that, no discount will make your bathroom negotiable.
If you’re like me, then virtually every week brings an unexpected fee hike. Take last week, when both my cable bill and cellular bill unexpectedly jumped $20 a month. “How in the world can our service providers have such gall?”, you might ask.
Well, let me tell you how: they make five common, negotiation-related assumptions about me and you and everyone else—assumptions that the average consumer consistently proves correct. But by understanding and disproving these assumptions, you, the non-average consumer, can make life negotiable.
Specifically, your service providers consistently assume that:
- You won’t notice the fee increase: Your service providers commonly believe they can slip one by you—that you are one of those people who doesn’t scrutinize their statements or e-bills or direct withdrawals. Prove them wrong by approaching your bills with the mindfulness of a novice operating a power tool.
- You won’t have the courage to call: Your service providers commonly believe that, even if you do notice the fee increase, you’ll probably be too wimpy to pick up the phone and call them on it. Prove them wrong by putting their number into your speed dial.
- You won’t have the time to call: Your service providers commonly believe that, even if you notice and muster the courage to call, you won’t have the time to. This, I must say, is probably where they get the most people, stretched as we all are. But prove them wrong by thinking not about whether it’s worth your time to dispute the $20, but whether it’s worth your time to dispute the $20 x 12 months. Then multiply that amount by the number of service providers likely to jack up your fees in the near future.
- If you do call, a simple no will suffice: Your service providers commonly believe that, even if you notice the fee hike and assemble both the courage and the time to call, they’ll be able to dissuade you with a simple “no.” For example, “No, that pricing promotion has ended, so we can’t put you back on it.” Prove them wrong by asking a different question. For example: “Ok, is there a different active promotion that would bring me back to the same price?” (That exact question eliminated the two $20 fee hikes mentioned above.)
- You won’t be willing to walk away: Worst case, your service providers commonly believe that, even if you notice and call and fight for your case, you won’t walk away and go with another provider if you have to. Prove them wrong by calling with a quote from another provider in-hand. Then ask to connect with the cancellation department, which almost always proves more pliable.
In sum, your service providers are banking on your being inattentive, wimpy, busy, gullible, and certain to surrender eventually. If you want to make life negotiable, you have no alternative to proving them wrong. Unlike your service providers, I assume that you can.