Negotiation success through graduation platitudes

The graduation season is upon us! Setting aside all of the reasons for joy and celebration, that can only mean one thing: so is the season of the platitude-laced graduation speeches. And while few of us enjoy platitudes, many of us would probably acknowledge that they contain nuggets of wisdom. Why else would wise people keep repeating them?

Thus, in the spirit of the season and in hopes of making life more negotiable, I thought it might be useful to investigate whether the most common platitudes contain any nuggets of wisdom about negotiation. So here are five common platitudes and their implications for negotiation—all of which are surprisingly informative and eerily consistent with negotiation research:

  1. Dream big: With this omnipresent platitude, speakers advise graduates to set their sights high, shoot for the stars, aim for their most cherished objectives. And when the going gets tough, should they quit? No! Double down and try again. Well, that’s exactly what negotiation instructors have advised their students to do for decades: set aggressive targets reflective of ideal goals, then continue to doggedly pursue them—creatively if necessary—without ever giving up or giving in.
  2. Don’t look back: Quickly on the heels of the first platitude, many speakers offer the second, suggesting that graduates should not only dream big and persist, but also resist the temptation to regret “what could’ve been.” In an eerily similar vein, negotiation research suggests that people should focus on their target while bargaining, but then evaluate the agreement against their bottom line, the goal being both a great outcome and a negotiator who doesn’t look back in regret.
  3. Do what makes you happy: This common platitude advises graduates to look beyond the socially sanctioned markers of success (e.g., a big paycheck) in order to pursue their true motivations—the factors that will truly dictate their happiness or lack thereof. In very much the same spirit, Getting to Yes and nearly every negotiation course it inspired advises negotiators to “focus on interests rather than positions.” When negotiating, that is, try to satisfy your true, underlying motivations (your interests) by going beyond surface-level positions—many of which inevitably involve money.
  4. Thank the people who got you here: Speakers often ask graduates to pause their aspirations and thank the people who got them this far. Similarly, I have argued that that life is only negotiable when we occasionally stop negotiating long enough to express gratitude for the people around us.
  5. Always wear sunscreen: Perhaps this one hasn’t quite reached “platitude” status, but it sure got popular a few years back. We could dig pretty deep into the underlying meaning, but let’s just go one level deeper than the words: don’t forget to take simple steps that protect you from bad outcomes. There are lots of ways to go wrong in negotiations, but negotiation research has long shown that negotiators without alternatives almost always get burned.

So the platitudes in those graduation speeches actually turn out to capture numerous nuggets of negotiation wisdom. Something to ponder the third or fourth time you hear a speaker telling you to “dream big.”

Gratitude: Or when not to negotiate

My posts often talk about getting more of what you want. That is by design, as some basic negotiation skills can often help you get more and give more at the same time. Who wouldn’t do that if they could?

Yet, the holidays—and especially their gift-giving traditions—offer an opportunity to make the opposite point: that getting more is not always the goal. Indeed, life’s only negotiable when we can at least sometimes suspend our desire for more and be thankful for the people around us.

But when should we do that? This post will offer five questions that—answered in the affirmative—suggest it’s time to at least momentarily supplant desire with gratitude. Beyond the holidays, they offer some clues about other situations in which negotiation’s not your best option:

  • Are they obviously trying to benefit you? It’s true: those 48 Snoopy socks were not atop your Christmas list. But did your sister buy them thinking you’d love them? Or did she just have an expiring Kohl’s coupon? If the former, it’s probably a good time to be thankful.
  • Is it about the process or the outcome? Gift-giving is one of many life situations when the outcome is less important than the process—or at least should be. As another such situation, I’d venture that few of us throw our toddler a birthday party in hopes of excellent hospice care. If you’re in a situation when everyone’s focus is the activity or human interaction itself, it’s probably a good time to be thankful.
  • Have you already achieved your primary objective? What’s your primary objective for the holiday season? For many people, it’s to be surrounded by a happy and healthy family. The temptation, having read posts like mine, is to negotiate everything just because. In fact, when you’ve already achieved your most important objectives, it’s probably a good time to be thankful.
  • Would the costs of initiating a negotiation outweigh the benefits? Go back to the Snoopy socks. True, you could probably get a better present next year by, for example, laughing and demanding an Xbox next time. But would the Xbox outweigh the strained relationship? If not, it’s probably a good time to be thankful.
  • Are you the only one dissatisfied? Suppose the whole family got the Snoopy socks. Is everyone else trying them on and enjoying the (awkward) moment while you’re brooding over the expected Xbox? If so, it’s probably a good time to be thankful.

So the point is this: If you can find an opportunity to get more and give more this holiday season, by all means do it. But if you find that the effort to get more is actually giving you and everyone else less, gratitude is probably the better option.