We’ve all been there: We’ve seen something BIG—and I mean BIG—start to break in the house. A roof, a furnace, a major piece of plumbing: the feeling of dread is the same. So is the need to get several bids, lest you expose yourself to outrageous bids from unscrupulous repairmen.
But what to do with the multiple bids as they arrive? It’s not obvious, but it’s negotiable. This post will discuss three traps to avoid when soliciting multiple bids for a major repair. Since you should really entertain multiple offers in any negotiation, though, these traps are truly universal.
So imagine the dreaded day has arrived: your ailing roof now needs replacement. You’ve set a budget ($30,000 or less), solicited three bids, and just begun to receive them (gulp). Here are three traps to avoid as the bids roll in, each grounded in a particular psychological state and each likely to produce a particular type of poor agreement:
- Satisficing: Grounded in laziness, satisficing involves accepting the first offer that satisfies your minimum requirements. Supposing that the initial bid was $31,000 and the next was $28,000, satisficing would involve accepting the second bid before waiting for the third or continuing the discussion with the first two companies. Why would anyone do that? Because it’s easy (and easy to justify). Instead, wait for all three bids, then continue the discussion with the best two (at least), in order to see which can fulfill your fundamental interests best. Note that those interests might have nothing to do with price (e.g., the timeline for the work).
- Hubris: Grounded in anger, hubris involves walking away from a negotiation even though it serves your interests better than the alternatives. Suppose that the third bid came in at $27,000, which made you so angry at the initial $31,000 bid that you tore up their offer and shot off an email chastising their greediness. But oops! Reading the fine print on the remaining two offers, you now see that both are offering to complete the work in six weeks. You seem to recall that the first bid promised immediate repairs, which sounds a lot better in light of the impending rainstorm. So hubris involves rejecting a better offer. Why would anyone do that? Because it feels good to voice our irritation. Instead, try to retain and compare all offers against your fundamental interests (e.g., preventing the drowning of your daughter’s stuffed animals), staying at the table with the parties that meet them best—even if certain aspects of their offer, well, make you displeased.
- Agreement Bias: Grounded in fear, agreement bias is pretty much the opposite of hubris. It involves staying in a negotiation and actually reaching an agreement that serves your interests less well than the alternatives. Having ripped up the first bid, imagine you’re now negotiating with the second company ($28,000 bid). You’ve since learned that their offer is essentially identical to the third, except for the additional $1,000, which they refuse to remove. But there is the salesman from the second company—sitting across the table, smiling sweetly, and pushing the contract in your direction. Agreement bias involves signing it even though you know the third offer is better. Why would anyone do that? Because it feels uncomfortable to say no to somebody’s face—many of us are actually afraid of it. Instead, and again, try to stay focused on your interests, one of which must be saving $1,000. If that’s too hard, now would be a good time to try ratification.
Bottom line: When comparing multiple bids, it’s all about staying focused on what you really want and need. That sounds unbelievably obvious, but decades of research show people falling into these traps, then struggling to climb out solvent and satisfied.
Have you or someone you know ever fallen for one of the traps?