Author: briangunia

  • College as negotiation

    People don’t typically think of college as a negotiation. Just like other aspects of life, though, it is—actually a bunch of them. And just like other aspects of life, thinking of it that way can make life negotiable. With the back-to-school season approaching, let’s unpack what in the world I’m talking about and why it…

  • Using your BRAIN to negotiate with the doctor

    Two of my most common refrains on negotiation are these: Much of life is a negotiation, and a negotiator’s success depends on what they do before negotiating. These two conclusions come together in a common negotiation we all face routinely: a trip to the doctor’s office. Simply put, understanding a doctor’s visit as a negotiation…

  • Five negotiations in one short trip

    I recently took a business trip up the east coast, and it amazed me how many negotiations I faced in a short day of transit. Since it never hurts (and often makes life negotiable) to remember how many daily situations qualify as negotiations, let me recount the five negotiations I faced in one short trip:…