Author: briangunia

  • Negotiation as entrepreneurship

    When we hear the word “negotiate,” we often think of ourselves in a “negotiation,” staring down an unscrupulous car dealer or intransigent HR representative. Only infrequently do we treat “negotiate” as what it is: a verb. That’s a shame because it leads us to forget that negotiating is an action people choose to take. Someone…

  • Three subtle strategies for correcting others’ screw-ups

    Life presents many difficult situations, but few more difficult than the need to highlight someone else’s screw-up—actual or potential. Although identifying another person’s error is often the only way to correct it, many of us are so conflict avoidant as to ignore the issue completely. Unsuccessful car repair? Memo riddled with mistakes? Wrong color iPhone?…

  • Negotiating like Disney

    Flying home from a magical week at Disney World, I found my wallet empty and my pocket bursting with receipts. Looking into the mirror of the airplane lavatory, however, I nevertheless found myself smiling. How could Disney walk away with all my money and still make me feel like a winner? It struck me that…