Brian C. Gunia

Professor, Johns Hopkins Carey Business School

Blog: Life’s Negotiable

Short essays on negotiating through everyday life, work, and times of upheaval.

  • Small wins: Or motivating kids to eat

    High-stakes negotiations often go south when the parties perceive a lack of progress. Think trade-related brinksmanship, abandoned mergers, and athletes who walk away from failed contract extensions. In such situations, the absence of progress is decisive. For the same reason, though, the presence of small wins—tiny victories offering at least a glimmer of hope—can help…

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  • Our own worst enemy in negotiations II: Rushing to do a deal

    I recently discussed a common way we defeat ourselves in negotiations: by rejecting our own proposals before we ever present them. But there’s another, potentially more common way that most of us undermine our negotiating prowess: By letting the great press of daily to dos rush us into negotiations without adequate contemplation or preparation. Since…

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  • Are kids better negotiators?

    Does older mean wiser and better? In negotiations, the answer is far from clear. Indeed, as most parents can attest, kids are often surprisingly adept negotiators, displaying a plethora of negotiation skills their elders have long since forgotten. So in hopes of making parenthood and adulthood more negotiable, let’s unpack some of the long-forgotten secrets…

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  • Can negotiation research make you a better presenter?

    Making presentations is a major part of many people’s jobs. So wouldn’t it be nice to somehow make presentations more negotiable? Here, as in many areas, negotiation research can help. In particular, a broad reading of the negotiation literature’s distinction between distributive and integrative approaches can help to manage the many types of difficult audience…

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  • When win-win negotiation = win-lose negotiation

    Many have commented on the risks managers face by not assuming a win-win approach in negotiation—and I am one. Obstinately reject all your employees’ requests, suppliers’ inquiries, and peers’ pleas for help, and you’ll quickly find yourself on the other side of a pink slip. But, as my friend Georg Berkel is discussing in his…

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  • Negotiating against ourselves: Stop it!

    In preparing to negotiate, most of us spend so much time worrying about our counterpart’s likely behavior that we forget to face down a far tougher counterpart: ourselves. That is, we out-negotiate ourselves even before we meet our real counterparts. We tell ourselves not to request that, not to think that, not to mention that…

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  • Parenting by imposing a bad alternative: The battle of the stuffed pig

    Parents universally struggle with fighting kids. Whether the battle concerns toys, TV shows, or name-calling, bickering opportunities about. Faced with fighting kids, many parents detect two unappealing options: Take a side and appear to arbitrarily play favorites. Or avoid intervening and hope they figure it out. I’m here to suggest a third way that can…

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  • Just be quiet! Three beautiful benefits of silence in negotiation

    “Negotiation” naturally connotes talking—and lots of it. But if I’ve learned anything as a negotiation professor, it’s that the students who shine in our simulated negotiations are not the ones who do the most talking. They’re the ones who approach negotiations in comparable silence. Not an intense, brooding silence precipitating a calamitous impasse. But a…

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  • Negotiating Better by Negotiating like a Barterer

    On a recent wintry weekend, for the lack of a better option, my daughters and I visited “Ridley’s Accept it or Else.” Our excitement over this museum of the odd must’ve been obvious, as the receptionist immediately offered a three-attraction combo ticket. “And what does that include?” I inquired. “All our weird and wacky attractions,”…

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  • Who does what? Navigating our continuous negotiations at work

    When most people hear “negotiation,” they think of buying a car, buying a house, or demanding a raise. But those negotiations only happen occasionally. If you’ve read my previous posts, you know that other, more mundane negotiations are far more common—and potentially far more important. Indeed, there’s one such negotiation that most employed individuals face…

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  • How to say no in negotiation

    Despite the title of negotiation’s seminal text—Getting to Yes—the best negotiators often find themselves saying no. That’s because the goal of negotiation is not agreement—it’s achieving your interests wherever you best can, which is often somewhere else. But this begs a big “how”: how to say no the right way. Sadly, it’s not as simple…

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  • Is my negotiation progressing nicely? What, why, and how

    How can you know if your negotiation is heading in the right direction? Few complicated questions have simple answers, but let me try to make this one as simple as possible in hopes of making life negotiable. If your negotiation is progressing nicely, the discussion should generally answer the following three questions, in the following…

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  • Should I negotiate despite a certain no?

    As my last post suggested, the first clue you might want to negotiate instead of settling for a suboptimal outcome is dissatisfaction with the status quo. But what if that dissatisfaction is accompanied by absolute certainty that the other party will reject any alternative proposal? Surely you shouldn’t negotiate when you’re certain the other party…

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  • Should I ask for more? Three clues you might want to negotiate

    One of the toughest negotiation challenges is deciding whether to negotiate at all—whether to settle for a particular portion of our own lot or launch into a negotiation to obtain more. Should I press the car dealer for a bigger discount, my colleague for an alternate meeting time, or my kids to try harder on…

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  • The best-kept secrets of non-leader negotiators

    My last post discussed how organizational leaders negotiate. But a nettlesome fact remains: Many of us are not leaders! We find ourselves farther down the food chain, sometimes much farther. So a nettlesome question remains: How can non-leaders negotiate? Since the practices of the most effective non-leader negotiators can make many people’s lives negotiable, let’s…

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  • How do leaders negotiate? Little like we imagine

    When most people think of negotiations, they think of brief meetings in which two people angle toward an eventual decision. Which price? What features? How many days of vacation? Whatever the specifics, an intense discussion increasingly narrows the gap between the demands made by two parties, who ultimately make a decision. But anyone who leads…

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  • Which is worse: Negotiation failure or failing to negotiate?

    I recently traveled to Australia for work, visiting an open-air market for some family souvenirs. Now, an Australian market is not an Indian or Turkish market—not a place where haggling is necessary or necessarily expected. So I suspected going in that any attempts at negotiation would not be particularly fruitful. And I could’ve decided to…

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  • Negotiating the holidays: Five common negotiations in a magical time of year

    With the holidays fully upon us, I thought it might be useful to recap some negotiations you’re likely to face amidst the festivities—along with some research-based suggestions for making them negotiable. I’m pretty sure you’ll face at least one of the following negotiations over the next few weeks: Deciding where to spend the holidays. Many…

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  • Did you have a “good negotiation?” Fatigue, not frustration

    How do you know you’ve had a good negotiation—you’ve gotten the best deal possible without obliterating the relationship? In the real world, outside the confines of a negotiation class with everyone’s agreement posted for everyone else to see, the truth is: you won’t. You’ll never really know how well you did versus however well you…

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  • Practicing for negotiations: Why not?

    We practice meticulously for every important event in our lives. Whether it’s a presentation, a soccer game, or an interview, if we value the outcome, we typically spend some serious time practicing (e.g., by dry-running, scrimmaging, or mock-interviewing). So it’s curious that most of us devote so little time—approximately none at all—to practicing for our…

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Brian C. Gunia
Johns Hopkins Carey Business School
100 International Drive, Baltimore, MD 21202 USA

Email: brian.gunia@jhu.edu
Phone: +1 410-234-9423

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